Optometry · Since 2012

Experience modern eye care.

Comprehensive eye exams, in-demand lenses and frames, and specialty contact lenses for Shrewsbury, West Boylston and the surrounding communities.

Dr. Helen Xu, OD, MD
Dr. Helen XuOD, MD
Dr. Eric Cui, optometrist
Dr. Eric CuiOptometrist
Two offices, one practice — open 9:00am to 5:00pmShrewsburyWest Boylston
MonShrewsbury
TueWest Boylston
WedShrewsbury
ThuShrewsbury
FriWest Boylston
HB Eye Care Center sign: Happiness via Brightening Vision
Welcome

Clear vision, for years to come.

“Happiness via Brightening Vision.”

HB Eye Care Center has been a leading provider of optometry services and vision care products in the Shrewsbury and West Boylston communities since 2012.

Our experienced eye care team offers comprehensive vision examinations at both offices and specializes in the diagnosis and treatment of a wide array of eye diseases, conditions and problems. We use advanced diagnostic technology and vision correction products, and we are committed to improving the quality of life of our neighbors through enhanced vision.

Vision Care & Products

What we do.

Eyeglass frames on display at HB Eye Care Center

“Having different style frames for different activities and moods makes wearing glasses more fun.”

What We Treat

Conditions, diseases & vision problems.

If you or someone in your family has one of these, call for an exam and recommendations.

Eye Conditions

  • Amblyopia (Lazy Eye)
  • Blepharitis
  • Cataracts
  • Computer Vision Syndrome
  • Dry Eye Syndrome
  • Strabismus

Eye Diseases

  • Conjunctivitis (Pink Eye)
  • Diabetic Eye Disease
  • Glaucoma
  • Macular Degeneration

Vision Problems

  • Astigmatism
  • Hyperopia (Farsightedness)
  • Myopia (Nearsightedness)
  • Presbyopia (Aging Eyes)
Corneal Refractive Therapy

Ortho-K: clear vision while you sleep.

Gently correct and slow the progression of nearsightedness. No surgery. No daytime contacts. No glasses.

Orthokeratology (Ortho-K) / Corneal Refractive Therapy (CRT) uses specially designed, oxygen-permeable lenses that gently reshape the cornea during sleep. Lenses come out in the morning, and the day is yours. It has been approved by the FDA for nighttime corneal refractive therapy, and complete vision correction occurs within one to two weeks.

It may help stabilize your prescription, which makes it a good option for younger patients who are busy with school and sports but too young for LASIK, and for anyone who wants freedom from daytime lenses. The treatment is reversible by simply not wearing the lenses.

Our Ortho-K / CRT certified specialist, Dr. Helen Xu, will guide you and your family.

Talk to Dr. Xu
Person placing a contact lens Stages of Ortho-K: myopic eye, lens on eye, lens reshaping cornea, lens removed, corrected vision
Meet Our Doctors

The people behind the exam.

Dr. Helen Xu, OD, MD

Dr. Helen Xu

OD, MD · Optometrist
“I always believe that the eye is the window of the soul, and through which you can see the health of the body and the mind. I like to take care of patients with vision disorders, and I always treat them like family.”
Recognition
America’s Top Optometrists, 2011–2019
Talk of the Town Awards for excellence in patient satisfaction, 2013–2019
Certified Provider for Paragon Corneal Refractive Therapy / Ortho-K
Education
O.D., New England College of Optometry, Boston, MA (2009)
M.D., Beijing Medical University School of Medicine, Beijing, China (1992)
Experience
Ophthalmology resident and attending ophthalmologist, Beijing Friendship Hospital; vision scientist, 20/20 Vision Research Center, University of Connecticut Health Center; staff at Consulting Ophthalmologists, Hartford, CT and McGovern Eye Care Center, Framingham, MA; staff optometrist, Lasik Eye Center; optometrist at HB Eye Care since 2010.
Contact lens training
New England Eye Institute, Boston, MA
Optometry awards displayed at HB Eye Care Center
Dr. Eric Cui, optometrist

Dr. Eric Cui

Optometrist

Dr. Cui strongly cares for his patients and strives to provide the best eye care possible for each individual. Growing up and living in Massachusetts for most of his life, he attended Boston University for his undergraduate degree in Biology, then the Illinois College of Optometry, where he earned his doctorate.

His clinical training includes an ocular disease-focused program at a Veterans Affairs hospital specializing in glaucoma, macular degeneration and diabetic retinopathy treatment, and private practice clinics where he treated visual disorders with specialty contact lenses — Ortho-K lenses for myopia control, scleral lenses for keratoconus, and GP lenses. He also completed rotations at the Illinois Eye Institute in ocular disease, contact lenses and pediatrics.

Patients

Insurance & payment plans.

HB Eye Care Center works with many insurance carriers and payment plans. To see if we work with yours, please call our office — our staff will be happy to help.

Featured carriers

  • Aetna
  • Anthem
  • Blue Cross
  • Cigna
  • EyeMed
  • Harvard Pilgrim
  • Health New England
  • Medicaid
  • Medicare
  • Spectera
  • Tufts
  • UniCare
  • UnitedHealthcare
  • VSP
Promotions

Current offers.

Alcon: Current Wearer Rebate 2026

Valid through December 31, 2026

Alcon: New Wearer Premier Rebate 2026

Valid through December 31, 2026

Before your visit

Save time at check-in: fill out our welcome form ahead of your appointment.

Welcome Form (PDF)

Leave us a review

Please take a moment and let us know how your experience was.

Two Offices

Find us in Shrewsbury and West Boylston.

Same team, same care — on different days of the week.

HB Eye Care Center, 196 Main Street, Shrewsbury

Shrewsbury

Address
196 Main Street
Shrewsbury, MA 01545
Phone
508-845-4000
Fax
508-845-4001
Hours
Monday, Wednesday & Thursday
9:00am – 5:00pm
HB Eye Care Center, 242 Woodland Street, West Boylston

West Boylston

Address
242 Woodland St, Suite #210
West Boylston, MA 01583
Phone
(508) 835-3377
Fax
(508) 835-3370
Hours
Tuesday & Friday
9:00am – 5:00pm
Appointments

Schedule your next eye exam online.

Or call the office that’s open the day you want to visit.

MonShrewsbury
TueWest Boylston
WedShrewsbury
ThuShrewsbury
FriWest Boylston

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