Comprehensive eye exams, in-demand lenses and frames, and specialty contact lenses for Shrewsbury, West Boylston and the surrounding communities.



“Happiness via Brightening Vision.”
HB Eye Care Center has been a leading provider of optometry services and vision care products in the Shrewsbury and West Boylston communities since 2012.
Our experienced eye care team offers comprehensive vision examinations at both offices and specializes in the diagnosis and treatment of a wide array of eye diseases, conditions and problems. We use advanced diagnostic technology and vision correction products, and we are committed to improving the quality of life of our neighbors through enhanced vision.
Vision examinations at both offices, plus diagnosis and treatment of a wide array of eye diseases, conditions and problems.
Single vision to progressive lenses, frame styles for every face and mood, and sunwear with 100 percent UV protection and polarized options.
Soft, gas-permeable, multifocal, color and silicone hydrogel lenses, fitted after a complete exam and a review of your needs at work and play.
Gentle overnight lenses that correct and slow the progression of nearsightedness — no surgery, no daytime lenses.
Treatment, consultation and referrals for procedures including corneal reshaping, LASIK and low vision therapy.

“Having different style frames for different activities and moods makes wearing glasses more fun.”
If you or someone in your family has one of these, call for an exam and recommendations.
Gently correct and slow the progression of nearsightedness. No surgery. No daytime contacts. No glasses.
Orthokeratology (Ortho-K) / Corneal Refractive Therapy (CRT) uses specially designed, oxygen-permeable lenses that gently reshape the cornea during sleep. Lenses come out in the morning, and the day is yours. It has been approved by the FDA for nighttime corneal refractive therapy, and complete vision correction occurs within one to two weeks.
It may help stabilize your prescription, which makes it a good option for younger patients who are busy with school and sports but too young for LASIK, and for anyone who wants freedom from daytime lenses. The treatment is reversible by simply not wearing the lenses.
Our Ortho-K / CRT certified specialist, Dr. Helen Xu, will guide you and your family.
Talk to Dr. Xu
“I always believe that the eye is the window of the soul, and through which you can see the health of the body and the mind. I like to take care of patients with vision disorders, and I always treat them like family.”
Dr. Cui strongly cares for his patients and strives to provide the best eye care possible for each individual. Growing up and living in Massachusetts for most of his life, he attended Boston University for his undergraduate degree in Biology, then the Illinois College of Optometry, where he earned his doctorate.
His clinical training includes an ocular disease-focused program at a Veterans Affairs hospital specializing in glaucoma, macular degeneration and diabetic retinopathy treatment, and private practice clinics where he treated visual disorders with specialty contact lenses — Ortho-K lenses for myopia control, scleral lenses for keratoconus, and GP lenses. He also completed rotations at the Illinois Eye Institute in ocular disease, contact lenses and pediatrics.
Our offices, our eyewear and our team.









HB Eye Care Center works with many insurance carriers and payment plans. To see if we work with yours, please call our office — our staff will be happy to help.
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Same team, same care — on different days of the week.
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